In this Gizmodo article we learn about a subscription program for movie theaters.
Part of me is excited; part of me is nervous. Having worked in professional theater, I know what a boon subscription offers can be for stabilizing earned income. And in general, it’s been proven over and over again in my experience that what’s good for one theater is good for other theaters.
So can this effect transfer into the film industry? I’m sure that someone somewhere in Burbank or Culver City has run the numbers: the number of movie-going public in America, the amount who own netflix already, and a projection of who would use and recommend the use of both… It’s either going to be a life-saver of the film industry or a catalyst for major change.
As an indie filmmaker, I’ve been watching the whole digital distribution revolution with interest and while I don’t think I’m in a place where I can yet effect change, I am wholeheartedly invested in the changes that do occur. Some would argue that I should be working to effect change if I have preferences about how the dice roll; but do I want to put the time and effort into changing distribution channels yet?
I lean towards waiting.
What do you think?